CASE: INBOUND MARKETING PROGRAM

Inbound strategy helps TDA boost brand awareness

A B2B medical answering provider turns to inbound marketing to get its name in front of a wider audience and expand the customer base

The Doctor Answer_Header Graphic

Insufficient time and resources

The company was struggling with the lack of time and resources to plan and execute all elements of a comprehensive marketing strategy

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About
The Doctors Answer

With over 25 years of experience, The Doctors Answer (TDA) provides specialized professional answering services specifically for the medical community.

Annually, the company handles over four million calls for health care providers around the USA.

How did we solve it?

6Minded team developed a comprehensive, multi-channel inbound marketing strategy that included a complete marketing audit.

Based on this, our specialists developed a content plan aimed to build a wide repository of high-quality, actionable content elements, including blog posts, e-books, case studies, landing pages, and more. Together, these assets help promote The Doctors Answer services and increase brand awareness among the targeted audiences.

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Marketing Audit

• Conducting a comprehensive evaluation of the existing marketing tools, campaigns, and resources.

• Identifying and addressing the client's marketing strengths and weaknesses.

Aim

Strategy Development

• Analyzing and identifying the company’s target buyers, competitors, and best channels of promotion.

• Recognizing the unique selling proposition to help TDA distinguish its services.

Marketing speaker

Campaign Execution

• Organizing all contacts, emails, pages, lists, workflows, and campaigns into a single management system for maximum efficiency.

• End-to-end system integration and migration of data to the new platform.

Send

Distribution

• Selecting the optimal channels for automated, targeted content distribution to generate more traffic to the website.

• Disseminating tailored content to specific audiences via the chosen channels of distribution.

Creation

Content Creation

• Developing a long-term content roadmap for the company’s blog and other platforms.

• Creating content assets (blog posts, videos, emails, ads, and more) aligned with every step of the buyer’s journey.

Leads

Lead Management

• Optimizing the existing marketing software to generate more qualified leads.

• Providing automation enhancements for streamlined management of the sales pipeline.

Learn how to boost your marketing performance

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Testimonials

Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
Author
Mark Johnson Marketing Director, Scandlearn
Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
Author
Mark Johnson Marketing Director, Scandlearn
Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
Author
Mark Johnson Marketing Director, Scandlearn
Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
Author
Mark Johnson Marketing Director, Scandlearn