How a website makeover drove a 30% conversion boost for Global App Testing

A crowd-testing pioneer rebuilt its website on HubSpot Content Hub to shift from a startup look to an enterprise-grade presence. The result: a 30% increase in conversion rate and 46% more speak-to-sales requests — helping the company win higher-profit contracts.

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In numbers

30 %

Increase in conversion rate

46 %

More speak-to-sales requests

1145

Published pages

About Global App Testing

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Software QA (crowd testing)

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Content Hub (alongside existing Sales & Marketing Hub)

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Website design & development (HubSpot CMS)

Global App Testing is a global leader in crowd testing — a community-based QA model that lets companies test software on large, worldwide user bases. Its network spans 190 countries with over 80,000 members, helping leaders like Google, Microsoft, and Facebook maximize quality through functional testing, user testing, localization, and internationalization.

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The challenge

Founded in 2013 targeting startups, Global App Testing’s old website — rich illustrations, comic-book fonts, bright colors — no longer matched its new goal of attracting enterprise clients. The site drew strong traffic but had clear room to improve conversions and project trustworthiness and professionalism.

“We wanted to shift our focus from startups to bigger organizations. The new website needed to reflect that by demonstrating value and a more professional look and feel.”

Adam Stead, Head of Marketing, Global App Testing

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Our role & approach

Global App Testing already ran sales and marketing on HubSpot, so HubSpot Content Hub was the logical platform for the redesign. They wanted an active role in the project and a partner flexible on budget, timeline, and scope — and 6Minded fit: a clear but non-imposed vision, a portfolio that met their standards, and no forced brand-strategy phase. Because the client wrote their own content, we moved straight to design and development.

“The ultimate reason we signed on with 6Minded was the frank way I was able to negotiate with Mat. He was straightforward about cost and timelines from the start.”

Adam Stead, Head of Marketing, Global App Testing

Why HubSpot Content Hub?

Closer sales–marketing alignment

With the website and all functionalities on one platform, marketing syncs smoothly with sales.

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Seamless interaction tracking

Centralized data and smart analytics make web interactions easy to record and share for a uniform view of each journey.

Easy contact management

The website connects directly to the CRM, keeping the contact database clean and optimizing lead scoring.

How we delivered,
step by step

Design — a shared vision
Customization-first modules
Development — functional navigation
Pixel-perfect four-column grid

What we created

Frame

44 versatile components

Highly reusable components in a four-color palette.

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15 design templates & 57 illustrations

A template system and a custom illustration set built for the brand.

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Measurable results

27 published pages at handover, a 30% increase in conversion rate, and 46% more speak-to-sales requests.

Conclusion

With a vibrant, professional website built for customization, Global App Testing can attract enterprise audiences and secure larger contracts — and its team can create and edit pages independently while delivering real, measurable results.

“HubSpot’s page builder and the customization-first approach 6Minded took enable members across our company to easily create and edit pages. The new website aligns perfectly with our new goals and enterprise customers.”

Adam Stead, Head of Marketing, Global App Testing

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