How Grokker activated brand marketing in HubSpot Marketing Hub

An award-winning video wellbeing provider aligned all of its sales and marketing operations in HubSpot Marketing Hub. 6Minded supplied the inbound and HubSpot expertise Grokker lacked — clean data, content, implementation, distribution, reporting, and automation, all in one platform.

grokker

In numbers

400 %

More leads generated

38 %

Increase in marketing return (ROI)

About Grokker

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Health engagement / employee wellbeing (SaaS)

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Marketing Hub

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HubSpot Marketing Hub implementation

Grokker is the award-winning video wellbeing solution that meets employees where they are with personalized programs tailored to their interests, abilities, and goals. Trusted by industry leaders including Pinterest, eBay, and Aetna, Grokker offers a contemporary, affordable approach to building happier, healthier, more productive workforces.

Hubspot

The challenge

Grokker was keen to implement inbound marketing but lacked marketing operations and had no knowledge of HubSpot.

MHPI

Our role & approach

6Minded set up and personalized HubSpot Marketing Hub for Grokker’s sales and marketing teams, aligning all operations in one platform and building the foundations for inbound marketing — from clean data to automated distribution and reporting.

How we delivered,
step by step

Data management
Content
Implementation
Distribution
Reporting
Design & development
Operations

Three areas we focused on

On-page & technical SEO

Metadata, content structure, and crawl efficiency across regional variants.

Case study dataII

Performance & accessibility

Faster pages, better mobile, modern libraries, and security tags.

HubSpot code health

Clearing legacy theme clutter to restore agility and editing flexibility.

Conclusion

With HubSpot Marketing Hub implemented and personalized, Grokker can run inbound marketing with aligned sales and marketing operations, clean data, automated distribution, custom reporting, and a full set of branded templates.

"I had the pleasure of working with this team for over 8 years before our company was sold. They were always responsive, proactive, and ahead of evolving SEO trends. We relied on them as our go-to marketing team, and their expertise was instrumental in helping us grow into a national player. Wishing their team continued success!"

Ben Pure, The Doctors Answer

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