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How Ondat’s HubSpot Content Hub makeover made content easy to find

A kube-native storage company migrated its outdated, plugin-heavy website to HubSpot Content Hub. The result: a crisp, on-brand design with a clear structure and flexible content management that scales with the company’s growth — including its acquisition by Akamai.

In numbers

+ 2.2 M

Tons of scrap logged

Months project duration

End-users

About Ondat

IT Services & IT Consulting

Content Hub (with CRM tools)

HubSpot Content Hub implementation, website design & development

Ondat is a kube-native storage solution that gives technology and development experts the tools to run data applications worldwide, offering a fast, scalable platform that stores and replicates data for high performance and security. A complete website redesign and migration to HubSpot Content Hub, aligned with Ondat’s brand identity and built for flexible, low-maintenance content management.

The challenge

Industry-leading companies like Ondat need a modern website that reflects their vision and expertise. Before the HubSpot Content Hub migration, Ondat’s site lacked a proper structure, was outdated and hard to navigate, and needed multiple plugins and constant updates — making management a nightmare.

Our role & approach

We moved data from the old website to a new one in HubSpot. The new site has a crisp, modern design that appeals to users, accommodates future changes easily, and runs smoothly thanks to automation. After the successful migration, Ondat continued to expand and was acquired by Akamai Technologies to strengthen its cloud-computing services — growth the new website reflects.

What the makeover delivered

Crystal-clean design

The new design corresponds with the refreshed brand identity for a modern, appealing look.

Organized, accessible layout

A remodeled layout keeps things organized and makes content far more accessible.

All tools in one place

CMS and CRM tools sit together in HubSpot for seamless content production.

How we delivered,
step by step

Data import & database structure

Created a database-structure document of all required properties, then exported ERP data, merged it with public-database records, and imported the combined datasets to HubSpot.

Verifying accuracy & completeness

Consulted TSR Poland to confirm accuracy, corrected errors, and imported the most up-to-date data before launching continuous integration.

API testing & response mapping

Chose Make.com to connect ERP with HubSpot, tested API calls, and mapped response data to HubSpot properties in a dedicated document.

Data sync configuration

Set up the sync of company objects and deals (ledger entries) so Make.com fetches ERP updates, finds matching HubSpot records, and decides what to update.

Automatic owner assignment

Automated owner assignment from ledger records, handling initials-only labels and dual owners per deal (ferrous vs. non-ferrous metal).

Final data sync check

Verified the accuracy of imported and synced records using data from the last 14 days before go-live.

End-user training

Trained operations and back-office teams on HubSpot, complex workflow dependencies, and connected tools like Make.com and Zapier.

Go live (+ post-launch support)

Set the launch date and went live, followed by two weeks to a month of hypercare — same-day fixes, ongoing Notion/email/weekly-meeting support, and an optional long-term retainer.

Extra features

No key elements omitted

The previous site was missing essentials like a pricing page; the redesign presents all vital information and features transparently.

Clear, intuitive navigation

The resources page now has clear navigation, with uniform assets via custom templates and categories that make content easy to find.

Enriched experience & custom illustrations

Added features like a webinar blog with automatically updated upcoming/on-demand status, plus a set of original illustrations matching the brand style.

Conclusion

The revamped website brings Ondat back to industry standards — well-structured, easy to navigate, and aligned with the refreshed brand identity and visual guidelines, with content the team can manage flexibly.

“This audit was not only about fixing errors — it was about setting Aker BioMarine up for long-term digital success. By recommending a clean rebuild of HubSpot themes, we ensured they can scale, innovate, and maintain SEO best practices without being held back by legacy code.”

Magda Jurek, Head of W&D Team

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