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The Doctors Answer

How an inbound marketing program grew The Doctors Answer’s leads by 400%

A B2B medical answering provider partnered with 6Minded to plan and run a full inbound marketing program. By building a repository of high-quality, actionable content, The Doctors Answer (TDA) boosted brand awareness, lowered its cost per lead, and increased marketing return by 38%.

In numbers

400 %

More leads generated

38 %

Increase in marketing return (ROI)

About The Doctors Answer

Medical answering services (healthcare)

Marketing Hub

Inbound marketing program (strategy, content & lead management)

With over 25 years of experience, The Doctors Answer (TDA) provides specialized professional answering services for the medical community, handling over four million calls a year for healthcare providers across the USA.

The challenge

TDA was struggling with the lack of time and resources to plan and execute all the elements of a comprehensive marketing strategy.

Our role & approach

6Minded developed a comprehensive, multi-channel inbound marketing strategy, starting with a complete marketing audit. From there, our specialists built a content plan and a wide repository of high-quality, actionable assets — blog posts, e-books, case studies, landing pages, and more — to promote TDA’s services and boost brand awareness among target audiences.

How we delivered,
step by step

Marketing audit

A comprehensive evaluation of existing marketing tools, campaigns, and resources, identifying and addressing the client’s marketing strengths and weaknesses.

Strategy development

Analyzing and identifying the company’s target buyers, competitors, and best promotion channels, and pinpointing the unique selling proposition that distinguishes TDA’s services.

Campaign execution

Organizing all contacts, emails, pages, lists, workflows, and campaigns into a single management system, with end-to-end system integration and data migration to the new platform.

Distribution

Selecting the optimal channels for automated, targeted content distribution and disseminating tailored content to specific audiences to drive more website traffic.

Content creation

Developing a long-term content roadmap for the blog and other platforms, and creating assets (blog posts, videos, emails, ads, and more) aligned with every step of the buyer’s journey.

Lead management

Optimizing the existing marketing software to generate more qualified leads, with automation enhancements for streamlined sales-pipeline management.

Three areas we focused on

On-page & technical SEO

Metadata, content structure, and crawl efficiency across regional variants.

Performance & accessibility

Faster pages, better mobile, modern libraries, and security tags.

HubSpot code health

Clearing legacy theme clutter to restore agility and editing flexibility.

Conclusion

By entrusting strategy and inbound execution to 6Minded, The Doctors Answer expanded its customer base and improved marketing efficiency — generating 400% more leads, lowering its cost per lead, and increasing marketing return by 38%.

"I had the pleasure of working with this team for over 8 years before our company was sold. They were always responsive, proactive, and ahead of evolving SEO trends. We relied on them as our go-to marketing team, and their expertise was instrumental in helping us grow into a national player. Wishing their team continued success!"

Ben Pure, The Doctors Answer

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