How tailored content brought Flobotics +3,000 new visitors

An RPA and intelligent automation company teamed up with 6Minded to make complex tech content engaging for non-technical decision-makers. By publishing more and optimizing for SEO and engagement, Flobotics attracted over 3,000 new unique visitors through content.

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In numbers

+ 3 k

Unique users attracted
through content

+ 10 %

Increase in monthly
blog traffic

+ 10

Articles published within
a few months of cooperation

About Flobotics

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Automation (RPA)

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Marketing Hub (content & blog)

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Content marketing assistance, consultancy & optimization

With over 100 successful implementations, Flobotics helps businesses in healthcare, finance, insurance, and other industries generate savings and improve workflows through RPA and intelligent automation.

Hubspot

The challenge

As a specialized RPA software company, Flobotics faced the classic tech challenge of communicating sophisticated solutions to non-technical decision-makers — founders, C-suite, and managers from many industries — while balancing technical accuracy with compelling, accessible storytelling, all under tight time and resource constraints.

“Engaging the audience in B2B tech content can be quite a journey. The complexity of RPA, AI, and automation makes it a challenge to talk about engagingly without losing the technical essence.”

Michał Rejman, CMO, Flobotics

PHCI

Our role & approach

Effective content marketing depends on cooperation and understanding. Subject-matter experts from each Flobotics team — developers, automation consultants, and salespeople — contribute to and review every piece. We collaborate with Flobotics’ marketing team to optimize content for their audiences, SEO, and engagement, actively producing long- and short-form content for the blog and social media that addresses industry-specific needs and personas.

Three areas we focused on

A value-driven approach

We focus content on benefits and on proving that investing in automation pays off — using facts, stats, use cases, and client success stories to convince executives.

Case study dataII

Candor builds trust

We’re open about the hard truths too — e.g., that successful automation requires the client’s active involvement — which helps set expectations and build trust.

Speak the audience’s language

We avoid jargon where possible, explaining complex concepts in simple (not dumbed-down) terms and tailoring content to each persona.

Deliverables & Recommendations

A clear overview of what we did to help drive stronger performance. Each deliverable is designed to support a more effective digital presence, improve the customer journey, and create a scalable foundation for continued growth.

Search rankings
User experience
Site security
Marketing agility

Conclusion

With 6Minded’s help, Flobotics has taken its content marketing to a new level — publishing more regularly, educating its audience on the value of RPA, and establishing itself as an authority in the field. The result: over 3,000 new unique visitors and a 10% lift in monthly blog traffic.

“The decision isn’t individual. You’re targeting multiple personas within one organization, often from different departments — and you need tailored content ready for each one.”

Michał Rejman, CMO, Flobotics

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