How a new marketing strategy gave Scandlearn a fresh start

A leading aviation-training provider serving 600+ companies in 150 countries needed a strategy to drive its rebrand and product launch. 6Minded built a full marketing roadmap — target audiences, a long-term content plan, a social-media strategy, and a complete website makeover with marketing automation.

scandalearn

In numbers

+ 600

Companies trained worldwide

150

Countries reached

About Scandlearn

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Aviation training / e-learning

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Marketing Hub + Content Hub (marketing automation & website)

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Digital marketing strategy + website makeover

Scandlearn sets a new standard in online training, building memorable, interactive learning experiences for aviation professionals in over 600 companies across 150 countries worldwide. A full, executable marketing strategy plus a website makeover and marketing-automation setup to drive the rebrand and product launch.

Hubspot

The challenge

Scandlearn had no strategy to drive its rebranding and product launch. It needed an executable marketing strategy to fuel ambitious growth plans and support the launch of a revamped product.

MHPI

Our role & approach

In tandem with the Scandlearn team, 6Minded developed a marketing roadmap: identifying target audiences, building a long-term content plan and a social-media strategy, and delivering a complete website makeover including marketing-automation implementation. This helped Scandlearn clarify its messaging and create compelling website copy that conveys its mission to reimagine aviation training.

Three areas we focused on

Strategy development

Analyzing and identifying the company’s target audience, competitors, and best promotion channels, and recognizing the unique selling proposition to reach an untapped market.

Case study dataII

Content creation

Developing a long-term content roadmap for the blog and other channels, with assets (blog posts, videos, emails, ads) aligned to every step of the buyer’s journey.

Lead management

Optimizing the existing marketing platform to generate more qualified leads, with automation enhancements for streamlined pipeline management.

Conclusion

With a clear, executable strategy and a refreshed brand, Scandlearn stepped into a new era of online training — with messaging and a website aligned to its growth ambitions and product launch.

“This audit was not only about fixing errors — it was about setting Aker BioMarine up for long-term digital success. By recommending a clean rebuild of HubSpot themes, we ensured they can scale, innovate, and maintain SEO best practices without being held back by legacy code.”

Magda Jurek, Head of W&D Team

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