HubSpot development in eight steps


~1,000 HubSpot templates for
+150 customers, visited by
millions of leads

Your audience, products, and voice are unique. But inbound marketing is all about applying well-tested methods to generate consistent results. So, where do the brand differentiation and repeatable patterns meet? On high-converting websites that are easy on the eye and resonate with your brand. We’ll build them for you.

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Our team made it to the final of the company’s Client Campaign of the Year competition that celebrates remarkable inbound campaigns. How did we do it? By tying a compelling creative concept with advanced use of HubSpot and immaculate execution.

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Research and gathering information

Group 684 Effort: Low
Group 686 Tools: As requested by the client
Group 683 People involved: Project Manager
Group 685 Client’s engagement: High — provides inputs
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Research stage including an exploratory call
+ gathering customer inputs:

  • Company research. Collecting information about your products & services, brand, market positioning, target audiences, marketing goals, content, etc.
  • Design inspiration. Suggesting websites that might inspire content, layout, architecture, visuals, functionalities, and reviewing competitor websites.

Website consulting
and strategy

Group 684 Effort: 15%
Group 686 Tools: Google Docs, Coda, LucidChart
Group 683 People involved: Project Manager, Strategist, UX Designer, Content Creator
Group 685 Client’s engagement: High — provides inputs and feedback
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Creation of the following assets based on the gathered inputs and data:

  • Micromarketing strategy. A clear and concise document providing an overview of your value proposition, key brand messaging, and buyer personas.
  • Website architecture. A basic sitemap showing website pages to be created, with a short overview of the content of each page.
  • Outputs: the strategy document + the website sitemap

Website layout
and content

Group 684 Effort: 20%
Group 686 Tools: UXPin, Figma
Group 683 People involved: UX Designer, Content Creator
Group 685 Client’s engagement: Medium — provides specific information
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Preparation of the website content and establishing layout and visual hierarchy:

  • Website copy: Crafting audience-first content for individual pages. The copy delivers personalized messaging while emphasizing your value proposition and meeting SEO objectives.
  • Low-fidelity wireframes: Coming up with initial blueprints for web pages and app screens in the UXPin prototyping tool. They give you an authentic feel of how your website will behave.
  • Outputs: the complete website copy + the architecture of each page

Mockup design

Group 684 Effort: 15%
Group 686 Tools: Figma or Adobe XD, Invision
Group 683 People involved: UI Designer
Group 685 Client’s engagement: Low — feedback only
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Evolving the design from wireframe to mockup, its more advanced iteration:

  • Mockups: Mockups come after wireframes in the design process, and they already include visual details, such as colors, images, and typography.

    They are still not clickable and non-responsive (they aren’t optimized for different screen resolutions, browsers zoom, and devices), but they offer a realistic impression of how the end website will look.
  • Outputs: exact design of the website with the final look & feel and visuals

HubSpot template
development & testing

Group 684 Effort: 35%
Group 686 Tools: HubSpot
Group 683 People involved: HubSpot Developer
Group 685 Client’s engagement: None
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Making the best out of HubSpot to create personalized, brand-driven templates:

  • HubSpot templates: HubSpot provides an easy way for non-developers to edit content and graphics, clone and expand pages, and play with themes and modules.

    We configure the global styling, add essential modules, conduct crucial tests, and take care of all the setup. As a result, non-technical users will be able to make changes to your website quickly and independently.
  • Outputs: global visual settings + all modules
    and pages needed for the website

Moving and adding
content to HubSpot

Group 684 Effort: 10%
Group 686 Tools: HubSpot
Group 683 People involved: Project Manager, HubSpot Developer
Group 685 Client’s engagement: Very low — only final check
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Preparing the website architecture to enable smooth content migration:

  • Content migration: If you wish, we can move the copy from all pages in your previous CMS or another location to HubSpot.

    Alternatively, your teams can do it, following our guidelines. No HubSpot development is required unless you’d like to apply modifications to the preset templates.
  • Outputs: all website pages with the final copy

Technical setup and page

Group 684 Effort: 5%
Group 686 Tools: HubSpot
Group 683 People involved: Project Manager
Group 685 Client’s engagement: Low—provides input for notifications and verifies domain registrar changes
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Adjusting domains, URLs, linking pages, notifications, and segmentation:

  • Technical website setup: We apply some finishing touches and make sure all links, images, buttons, and other clickable elements navigate visitors where you want them to go.

    Tracking and reporting: We also set up email notifications triggered by specific actions (e.g., filling out a form or downloading an asset), build custom reports, and apply segmentation to capture all leads and track their interactions with your website.
  • Outputs: all events and clickable elements tracked & analyzed

Going live!

Group 789 Effort: 0%
Group 791 Tools: None
Group 788 People involved: Anyone with authority
Group 790 Client’s engagement: None
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It’s time to put your website to work!

  • Publishing your website: All the work in HubSpot is done on the staging environment and not on the target domain. But taking your website live takes only a few minutes, and any authorized user can do it with ease.
  • Outputs: your new website accessible to everyone

An attention-grabbing website
that delivers business results

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Smooth user flow

User flow is the path a website visitor takes to perform an action you want, like downloading an ebook, signing up for a newsletter, or filling out a form. A simple flow enhances the user experience and keeps your visitors engaged.

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Organized layout

Everything must fall into place on your website; otherwise, people may get confused and leave. A clean architecture helps you ensure visitors remain longer, come back more often, and move through the funnel faster.

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Visual consistency

Random stock photos and clashing colors and fonts not only look bad, but they also hurt your conversion rates and negatively affect brand reputation. In contrast, the harmonious use of visual design aids brand recognition and persuades users to stay.

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Cross-compatibility & responsiveness

People expect the same browsing experience whether they use a desktop, mobile phone, or tablet. To provide it, we build websites that support various browsers and devices, transitioning smoothly across screen types and sizes.


Ready to enhance your website in HubSpot?

We’ll make that task easier for you. Using our experience in HubSpot development and design, paired with in-depth marketing knowledge, we will make sure that your website conveys its message, attracts and engages leads, and translates into a real business impact. Sounds good? Get in touch with us!

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