Joe is a company owner.
He has already built a loyal customer base, and gathered funds to invest in business growth. Now, Joe wants to attract new customers and expand his reach.
The only question is: How?
Joe has heard about inbound marketing but he just doesn't feel it. He has no clue where to start his inbound activities or what works for him.
A friend told Joe that influencer marketing is the thing now. "It's one of the easiest and most profitable tactics," he said.
"OK, I'll give it a try, I guess," Joe thinks, and goes online to find bloggers to collaborate with.
But he finds out that there are more than 30 million active bloggers out there, with thousands blogging specifically about his industry.
HELP! Which ones to choose? And how to approach them?
Looking for some answers...
Joe knows that the best place to look for answers is Google. He types in ‘successful inbound marketing’ in the search window and gets 10,000 results.
Joe is trying hard to figure out where to start, but these marketing trends, terms, and buzzwords is all Greek to him. Content strategy, target audience, tone of voice, branding, language, analytics, targeting, e-mail newsletters... There's no end to this madness!
After a lot of head-scratching, Joe goes back to cold calling. He used it to land a few paying clients in the past. At least, that's somthing he's familiar with.
Big agency, big hassle
After a while, Joe realizes cold calling isn't enough. It's 21st century after all. If your business isn't digital, it's dead.
First, Joe considers getting some in-house help. But he has no idea whom to hire, what skills to look for... Besides, the recruitment and onboarding process can be exhausting.
So instead, he heads to a huge marketing agency for support. Joe operates on a tight budget and deadlines, so he expects to see results fast.
But it's not how things usually work with these agencies.
They follow standardized processes and corporate procedures, which often make them rigid and unresponsive. They prefer long-term, large-scale campaigns with a broad scope. Once the campaign launches, Joe can do nothing but sit and wait for the results, hoping for a positive outcome.
Finally, a bullseye!
Work with 6Minded
We're delighted to welcome Joe as our Client. Now, we can help him boost business with a marketing exploration program. We developed it based on +10 years of collective experience working with growth-minded businesses of all sizes:
• We already have all agile tools and processes in place, ready to create added value for your business. So from the moment you tell us you're ready to go, we can start almost immediately. No lengthy onboarding, no time wasted!