CASE: HUBSPOT MARKETING HUB

Brand Marketing activation in HubSpot takes Grokker marketing to another level

Provider of health engagement and employee wellbeing solutions aligns all marketing and sales channels and operations in one platform

Grokker_Header Graphic

Missing inbound and HubSpot expertise

The customer was keen on implementing  inbound marketing but lacked marketing operations and had no knowledge of HubSpot.

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About Grokker

Grokker is the award-winning video wellbeing solution that meets employees where they are with personalized programs customized for their interests, abilities, and goals.

Trusted by industry leaders including Pinterest, eBay and Aetna, Grokker offers a contemporary, affordable approach to building happier, healthier and more productive workforces.

 

How did we solve it?

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Data management

Importing external databases, removing obsolete data, and synchronizing data inputs.

Aim

Content

Adding new content to the blog and expanding the Resources page.

Marketing speaker

Implementation

Setting up HubSpot and personalizing it for Grokker's sales and marketing teams.

Send

Distribution

Creating and distributing a series of newsletters, automated behavioral emails, and push notifications.

Reporting

Reporting

Configuring custom reports representing the performance of sales and marketing activities.

Leads

Design and Development ​​​​

Designing and developing templates for emails, blog posts, landing and product pages, case studies, and other assets.

Leads

Operations

Setting up internal and external workflows in HubSpot.

Learn where to start with HubSpot

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Testimonials

Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
Author
Mark Johnson Marketing Director, Scandlearn
Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
Author
Mark Johnson Marketing Director, Scandlearn
Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
Author
Mark Johnson Marketing Director, Scandlearn
Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
Author
Mark Johnson Marketing Director, Scandlearn