How Zeit AG rebuilt its multilingual website on HubSpot Content Hub

6Minded redesigned and rebuilt Zeit AG's website on HubSpot Content Hub and Marketing Hub — from strategy, content, and design to a custom 53-module theme and content migration in four languages — turning an outdated, SEO-weakened site into a lead-generation platform the marketing team runs without developers.

Zeit AG

In numbers

53

Custom modules in a
drag-and-drop HubSpot
CMS theme

4

Languages migrated
and implemented
- EN, DE, FR, and IT

19

HubSpot services
provided

About Client

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Workforce management

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+ 30 years of experience

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Content Hub & Marketing Hub

Zeit AG is a Swiss workforce management software provider based in Sursee — time and absence recording, project time tracking, and shift and personnel planning, delivered as SaaS or on-premise to private and public sector organizations. 6Minded delivered a strategy-led website redesign on HubSpot, built on a custom theme and launched in English, German, French, and Italian.

Hubspot

The challenge

Zeit AG needed a website that would give HR managers, team leaders, and finance and IT decision-makers a clear path to the right solution; present the brand consistently across four languages and every device; turn visits into demo requests and qualified leads; and support the company's expansion from Switzerland into the wider DACH market.

PHCI

Our role & approach

6Minded ran the project end to end across strategy, content, design, and development — defining buyer personas, messaging, and a new information architecture, rewriting content around search intent, designing a responsive, animated visual language, and building a modular Content Hub theme migrated in four languages.

Three areas we focused on

Strategy and content

Website audit, buyer personas, tone of voice, a new sitemap, and high-value SEO keywords.

Case study dataII

Modular CMS theme

53 custom modules and 16 templates with shared style controls, HubDB-driven listings, and interactive Rive animations.

Multilingual migration

English, German, French, and Italian content migrated and implemented with HubSpot multi-language content and URL mappings.

Deliverables & Recommendations

A clear overview of what we did to help drive stronger performance. Each deliverable is designed to support a more effective digital presence, improve the customer journey, and create a scalable foundation for continued growth.

Marketing autonomy
Conversion paths
SEO foundation
Consistent brand

Conclusion

By grounding the redesign in strategy and delivering it as a modular, multilingual HubSpot theme, 6Minded gave Zeit AG a website that supports SEO recovery, guides decision-makers toward an action, and strengthens trust with existing customers — without relying on developers for everyday updates.

 

“We worked with 6Minded for a complete redesign of our website, which also led to a successful rebranding. Since then, they have continued to support us in areas such as content creation, digital advertising, and analytics. Working with the team has been a fantastic experience. They are highly professional, responsive, and quick to implement feedback. We especially appreciate their proactive ideas, strategic input, and reliable support throughout every stage of the collaboration. We are extremely happy with both our new website and our refreshed brand identity. A special thank you goes to Magda Jurek, who has led our projects from the beginning and has been our main point of contact. She is exceptionally organized, detail-oriented, and an absolute pleasure to work with. Her dedication and professionalism have made a real difference. Thank you to the entire 6Minded team for the outstanding work so far.”

Quote form HubSpot Official Partner Ecosystem X. Müller

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