How Green Earth relaunched its rebranded website in HubSpot

6Minded supported Green Earth's rebrand from DGB Group with a strategy-led website rebuild on HubSpot Content Hub - auditing content, UX and SEO, redesigning the site around three buyer journeys, developing a custom modular theme with HubDB-powered listings, and migrating existing content so SMEs, corporate credit buyers and investors each find a clear path to action.

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In numbers

148

Website pages migrated to
the new HubSpot theme

59

Custom HubSpot modules designed and developed for
the new theme

+ 35 k

Links checked during the migration

About Green Earth

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Nature restoration & environmental credits

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Rebranded website - strategy & design  

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20+ countries of operation

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Long-term retainer partnership

Green Earth (formerly DGB Group) is a Euronext Amsterdam-listed developer of large-scale nature restoration projects, supplying verified carbon, biodiversity and plastic credits and carbon footprint measurement to businesses, with operations in more than 20 countries. A 6Minded retainer client for 6 years, Green Earth turned to the same team to bring its rebrand to life online.

Hubspot

The challenge

Green Earth's new name marked a fresh start, but its website was still telling the old story. A first-time visitor had to work hard to understand what the company actually offered, and the audiences that mattered most, corporate credit buyers and investors, had no obvious place to begin. Much of the strongest content was already there, yet it was easy to miss behind heavy animation and copy that spoke more about the brand than to the people reading it. On top of that, years of pages had to move to the new brand without giving up the search visibility built over time.

 

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Our role & approach

Building on years of shared work, 6Minded treated the relaunch as a strategy project - first and a build - second, starting with how Green Earth's audiences think and decide, then shaping every page, module and migration step around those insights.
 
The work opened with an in-depth audit of the existing site's content, UX and SEO, which led to three priority personas: SMEs looking to measure and act on their footprint, corporate buyers sourcing credible environmental credits, and investors assessing the company's story and performance. For each of them, 6Minded traced the questions they ask, the proof they look for and the moment they are ready to act, and turned those journeys into a new information architecture in which every page leads naturally to a clear next step. Those journeys then became the brief for design: 9 unique pages set the visual language of the new brand, while 5 scalable templates turned it into a system the team can keep extending without starting from scratch. Development brought that system to life in HubSpot Content Hub as a library of 59 custom modules, supported by HubDB-powered project and event listings and a shared blog template that adapts to each blog type, so that content, not code, drives the site. The final phase connected old and new: 148 pages moved onto the new theme, CTAs were rebuilt without losing their historical data, and broken links were redirected, allowing Green Earth to launch its new identity while keeping the search visibility it had already earned.
 

Custom HubSpot modules in action

Here's a look at some of the 59 custom drag-and-drop modules 6Minded designed and developed for Green Earth's new theme, from tabbed audience panels and interactive project maps to a live stock ticker and multi-step forms. Together they form a flexible library the marketing team uses to build and update pages on its own, so the new brand can keep growing without waiting on a developer.

 

Three areas we focused on

Audience-led strategy

A content, UX and SEO audit defining priority personas and ideal conversion paths for SMEs, corporate buyers and investors.

Case study dataII

Modular HubSpot theme

59 custom drag-and-drop modules, from tabbed audience panels and interactive project maps to a live stock ticker and multi-step forms.

Data-driven listings

HubDB-powered project and event listings with shareable filters, plus multiple HubSpot blogs sharing one template that flexes per blog type.

Deliverables & Recommendations

A clear overview of what we did to help drive stronger performance. Each deliverable is designed to support a more effective digital presence, improve the customer journey, and create a scalable foundation for continued growth. 

Clear positioning
Shorter conversion paths
Editorial independence
SEO continuity
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Impact

The rebranding changed how Green Earth is understood from the very first visit. Instead of leaving visitors to work out whether the company sells measurement tools, credits or investment opportunities, the website now presents Green Earth as one coherent partner for nature restoration, with a distinct route for each of its audiences. The result is a brand that feels as credible online as the projects behind it: corporate buyers can see the quality behind every credit, investors meet a story that matches a listed company, and conversations can begin from a shared understanding of what Green Earth offers rather than an explanation of it.

Furthermore, the rebuild changed how the website is run day to day. Page updates and new launches no longer depend on development work, so new projects, campaigns and company news can go live at the pace the business moves, without diluting the new brand. Ultimately, Green Earth stepped into its new identity without starting from zero: the search visibility and audience trust built under the DGB Group name carried over to green.earth, giving the company a stronger base from which to grow its credit portfolio and reach new markets.

Conclusion

What began as a rebrand became an opportunity to rethink how Green Earth speaks to the people it serves. By grounding every decision in an audience-led strategy and carrying it through design, a custom HubSpot Content Hub theme, HubDB-driven listings and a careful content migration, 6Minded helped Green Earth turn a complex offer into a website that is clear, credible and easy to act on. SMEs, corporate climate buyers and investors now each find their own path through the site, while the marketing team has a flexible module library to keep the story evolving as the business and the carbon market grow. The result is a website that works as hard as Green Earth's projects do - building trust with every visit and turning interest in nature restoration into real conversations.

“We have been working with 6Minded for almost three years now, and we love what they do. As an award-winning HubSpot Diamond Partner, their expertise in growth marketing is unmatched. Their comprehensive services have helped us achieve peak performance in marketing. 6Minded has proven to be a reliable and valuable partner in maximizing our returns and building lasting customer relationships.”

Selwyn Duijvestij, Green Earth

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