Inbound Marketing Strategy

A consistent approach is essential for getting tangible results from inbound marketing. Tie all marketing efforts together in a clear-cut strategy aligned with your business objectives. 

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what's inside

Key elements of a successful
inbound strategy

User

Buyer Persona

Buyer Personas represent common behaviors, outlooks, and potential objections of your prospects.

When developing personas, we focus mainly on your leads’ pain points and aspirations to create engaging content that prompts them to take action.

Road

Buyer’s Journey

This is the buyers' path to purchase. As they traverse it, they become aware of, evaluate, and buy your product or service.

The journey is a three-step process. We use it to develop content that will engage your leads at every step of their journey towards the buy.

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Content Creation Plan

To craft actionable content that engages and converts your leads, you first need to develop an action plan.

It will help you identify what content you should create and why, and when and how to distribute it to elicit the desired response from your audience.

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Keyword Strategy

Keyword optimization makes your content searchable and findable so you can reach the widest possible audience. 

We help your content shine by identifying and applying high-performing keywords. They drive relevant traffic to your website and connect you with leads that look for products and services like yours.

Leads

Tone of Voice

It's not only what you say that matters. How you communicate with your audience is equally important.

Tone of voice allows you to propound your values and show what your brand stands for. Build your story with a consistent narrative that not only conveys the message but also resonates with your buyers.

User

Conversion Path

Efficient lead generation is only a partial success. Once you grab your audience's attention, what's the plan?

A conversion path defines how to turn anonymous website visitors into known leads. It involves remarkable content, strong call-to-actions, and powerful landing and thank you pages. We can deliver them all.

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Influencer Outreach

An overnight success doesn't exist. But with influencer outreach, you can build your audience significantly faster than when working alone.

We will help you identify the right influencers and content partners to amplify your brand and promote it to a large number of people. For each campaign, we will specify approach methods and compensation options.

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Marketing Funnel

You cast your net wide at the top of the funnel, but just a few customers trickle down at the bottom. Can you do anything about it?

Yes. And we will show you how. We will define and enhance each stage of your user engagement, from a complete stranger to a loyal customer, so that you can capture more quality leads right from the start, and widen that bottom.

YOUR WINNING STRATEGY

Faster than you think

It takes us 4-8 weeks to develop your strategy. As far as the payment goes, you've got two options:

1) Pay a fixed price and implement the strategy on your own or hire another agency to do it.

Ask for a quote.

2) Get the strategy for FREE if you hire us to execute it for you.

Learn more about our Content Marketing Program.

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Where can I start?

Leave your details in the form below. We will come back to you promptly with some working examples of our strategy in action and with your custom quote.

Testimonials

Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
Author
Mark Johnson Marketing Director, Scandlearn
Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
Author
Mark Johnson Marketing Director, Scandlearn
Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
Author
Mark Johnson Marketing Director, Scandlearn
Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
Author
Mark Johnson Marketing Director, Scandlearn