CASE: MARKETING STRATEGY

New
Marketing Strategy
gives Scandlearn a fresh start

A leading aviation training solutions provider steps into the new era of online training with a brand facelift and revised marketing strategy

Scandlearn_Header Graphic

No strategy to drive rebranding and product launch

Scandlearn needed an executable Marketing Strategy to fuel the ambitious growth plans and drive the launch of a revamped product

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About Scandlearn

Scandlearn sets a new standard in online training, building memorable, interactive learning experiences for aviation professionals in over 600 companies from 150 countries worldwide.

How did we solve it?

Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.

In tandem with the Scandlearn team, 6Minded developed a marketing roadmap comprising the identification of target audiences, a long-term content plan, a social media marketing strategy, and a complete website makeover, including marketing automation implementation. The execution allowed Scandlearn to clarify its messaging and create a compelling and engaging website copy that conveys its mission of reimaging aviation training.

Aim

Strategy Development

• Analyzing and identifying the company’s target audience, competitors, and best channels of promotion.

• Recognizing the client’s unique selling proposition to reach an untapped market.

Creation

Content Creation

• Developing a long-term content roadmap for the company’s blog and other marketing channels.

• Creating content assets (blog posts, videos, emails, ads) aligned with every step of the buyer’s journey.

Leads

Lead Management

• Optimizing the existing marketing platform to generate more qualified leads.

• Providing automation enhancements for streamlined management of the sales pipeline.

Learn how you can achieve your growth goals

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Testimonials

Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
Author
Mark Johnson Marketing Director, Scandlearn
Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
Author
Mark Johnson Marketing Director, Scandlearn
Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
Author
Mark Johnson Marketing Director, Scandlearn
Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
Author
Mark Johnson Marketing Director, Scandlearn